Using natural light and handheld camera work, we created an honest visual that mirrors the craftsmanship involved in producing a traditionally rugby jersey - 'made in the UK'.
E-commerce
Studio flat-lay to create a cohesive look across the webpage. A key focus was showing the detailed points of craftsmanship across the jerseys. Highlighting how well built and designed the garments are.
SOCIAL ASSETS
Thank you to Matt and Maxwell for the opportunity to support Old Novo and giving us the chance to tell an amazing story. Please see Old Novo's social channels below!